Skip to content
Nonprofit Fundraisers Symposium Logo

March 12-14, 2025  |  Hilton National Mall at The Wharf, Washington, DC

PROGRAM & SCHEDULE

Step away from the day-to-day and look toward a brighter future for your organization at this exclusive, game-changing event. Register today!

Possibilities. Partnerships. Progress.
This isn’t just another nonprofit event – it’s your gateway to discovering possibilities, forging powerful partnerships, and driving progress in the nonprofit sector. Immerse yourself in cutting-edge fundraising strategies, innovative tools, and future trends that can shape the future of your organization.

Symposium Highlights:

  • Inspiring Keynote Sessions: Hear from renowned thought leaders from within and outside the nonprofit sector.
  • Interactive Workshops & Breakout Sessions: Engage in hands-on programs that provide actionable strategies.
  • Exclusive Networking Opportunities: Connect with top nonprofit professionals and forge valuable partnerships.

Limited to just 150 seasoned nonprofit leaders with 10+ years of experience and 150 professionals serving the nonprofit sector, this Symposium offers a unique chance to step away from your daily routine and focus on future planning to propel your mission forward.

Nonprofit Fundraisers Symposium will be making application for continuing education (CE) credits. 

Check out our keynotes, guest speaker and sessions!

OPENING KEYNOTE:
Americus Reed, PhD
The Whitney M. Young, Jr. Professor of Marketing at the Wharton School

Professor Americus Reed, an expert in brand identity and consumer behavior, will kick off the Nonprofit Fundraisers Symposium with insights on building and maintaining brand loyalty – How to Build a Brand that Drives Loyalty. He’ll explore how nonprofits can cultivate emotional connections with donors, leverage storytelling, and create lasting impact by aligning mission-driven values with supporter engagement.

About Americus Reed, PhD
Americus Reed is a multifaceted expert with 25 years of experience in branding and consumer psychology. He seamlessly blends scholarly research with pop-culture “edutainment.” As co-founder of Persona Partners, he consults on “Identify Loyalty” and hosts the “Marketing Matters” podcast on Wharton’s Sirius XM Channel 132.

SPECIAL GUEST SPEAKER:
Justin Gest, PhD, Professor of Policy and Government, George Mason University

Professor Justin Gest political scientist and author, specializing in societal change and diversity will engage in a discussion on Changing US Demographics and the Impact on Nonprofits and Fundraising.

About Justin Gest
Professor Justin Gest is a renowned political scientist specializing in immigration, demographic change, and governance. He has authored several books on political behavior and societal change, focusing on the experience of marginalized communities. His work provided valuable insights into diversity, policy, and the challenges of political representation in evolving democracies. 

CLOSING KEYNOTE:
Carmen Ortiz McGhee, COO
National Association of Investment Companies

Carmen Ortiz McGhee is a visionary business leader advocating for equity and financial inclusion. She will inspire you as she talks about The Lighthouse Effect: How Ordinary People Can Have an Extraordinary Impact in the World. 

About Carmen Ortiz McGhee
Carmen Ortiz-McGhee, COO of the National Association of Investment companies (NAIC), began her journey overcoming early life challenges as the daughter of immigrants. Her resilience and determination propelled her to success as a seasoned executive, where she now leads efforts to champion diversity and inclusion in the financial industry.

Explore our initial lineup of topics, expert speakers and insightful descriptions with even more exciting content being planned! 

Transformative Leadership: Harnessing Executive Coaching and Behavior Science for Fundraising Success
Description: Join us for an engaging 75-minute session that dives deep into how transformative leadership can elevate your (and your teams) fundraising game. This workshop, crafted for fundraisers and nonprofit leaders, will guide you through integrating executive coaching techniques and principles of energy leadership to enhance team dynamics and improve fundraising outcomes.
Speaker: Mallory Erickson, CEO and Founder of the Power Partners Formula™

Better Testing Meets Better Results: The Science of Neuro-fundraising
Description: Learn about the latest methods in neuro-fundraising, behavioral science, and research tools that can be applied to: improve your creative performance, assess loyalty and trust in your brand and unveil the predictable unpredictability of your donors’ sentiments. Hear from the American Heart Association on their how they have leveraged neuro-fundraising tools to generate brand research and improve their creative performance.
Speakers: Dr. Steve Agauas, Moore Neuro-Fundraising® Lab; Becky Johnson, National Senior Vice President, Donor Experience and Direct Response Marketing, American Heart Association

Making the Case for Investment: A Conversation with a CDMO and a CFO
Description: Fundraisers want to be able to maximize revenue, and be flexible with their fundraising efforts. The Finance teams are in charge of a fiscally responsible organization. How do the two meet in the middle to maximize an organizations fundraising efforts, while leaving room for investing in risky propositions?
Speakers: Alison Corcoran, Chief Development and Marketing Officer, the Humane Society of the United States; W. Hank Hall, Chief Financial Officer, the Humane Society of the United States and Joanne Wilson, Vice President, Advancement Operations, the Humane Society of the United States

Ensuring “AI for Good” in Your Fundraising: Seven Questions You Need to Ask
Description: What might be the true impact of AI on your fundraising, your brand, your data practices, and your mission? How can you be intentional around the adoption of AI in your program? Join three AI thought leaders for a “fireside chat” as they tackle the opportunities, challenges, and ethics around the use of artificial intelligence in fundraising.
Speakers: Meena Das, NamasteData.org​; Rich Kostro, Chief Information Officer, Share Our Strength​

How Games Can Help Social Impact Organizations Find New Supporters, Deepen Relationships, and Expand Their Brand
Description: Games are often called “the voluntary attempt to overcome unnecessary obstacles.” Some have even suggested that if humans could spend their days doing just one thing, it would be playing games. Anthropologists have coined the term ‘Homo Ludens’ or playing human, highlighting the essential role games play in defining what it means to be human. Games can also be pivotal in transforming us into better fundraisers.​ This workshop aims to equip senior managers and leaders in the NGO sector with a new perspective on how the gaming industry can help them make better decisions in a fast-changing, competitive social impact landscape.
Speakers:Mike Johnston, Founder & President, hjc; Additional speakers to be confirmed

Fundraising in Affiliated Organizations
Description:
Federated or chapter-based organizations face unique challenges related to their structure. Setting revenue targets, sharing data, improving ways of working… Well, if you know, you know. Join this session to share challenges and opportunities and generate fresh approaches alongside colleagues who are also working in affiliated organizations. We will use structured conversations to elevate the ideas and expertise in the room. You’ll walk away with new ideas and a support network to call on when the next challenge arises.​
Facilitated by:
Abby Graf, Vice President of Programs, TNPA

The Biggest Winner: Biggest Bang for the $1M
Description: As nonprofits, we have to look for innovative ways to grow our files, increase support for the populations we serve, or expand our footprints. More than ever, getting those donations is a huge challenge, and a million dollars can seem like a boon, or a drop in the bucket. Today, we will hear from 3 nonprofits who will be participating in a game show! Audience engagement is part of this session, so come ready to have a little fun!
Facilitated by: Brenna HolmesIndependent Consultant; Speakers:P. Kevin Payne, Assistant Vice President of Philanthropy, Christian Appalachia Project; Jennifer Lomax, Senior Executive Director of Development, National Direct Response Programs, City of Hope;

AI – Session One: Data/Audience
Description: The intersection of Data and Artificial Intelligence has been largely over-shadowed by future possibilities of content-based generative AI. However, nonprofit organizations are already leveraging AI and machine learning to refine fundraising strategies, improve audience targeting, and dramatically improve fundraising outcomes. This session will focus on the latest and greatest in AI data insights and modeling!​
Moderator:​ Thalamus Hill, Senior Vice President, RKD Group; Speaker: John Blackwell, Director, Strategic Analytics, The Nature Conservancy

Beyond the Mailbox: Embracing New Channels to Combat the Challenging Acquisition Environment
Description: For decades, direct mail has been the foundation of a strong donor acquisition program, even as digital channels have rapidly expanded recently. Recent industry-wide trends in performance combined with rising costs of production, however, have dramatically impacted organizations’ ability to acquire donors via direct mail and make the math “work”. Those factors combined with changes in consumer behavior, privacy and data availability, print technology, and constant marketplace disruptions have forced nonprofit leaders to rethink how they reach prospect audiences and acquire new donors. In this session, hear from leaders as they discuss recent opportunities they’ve explored in new acquisition channels and the discussions they had around the decisions to take on these risks (investment, strategy, short and long-term measurement). ​
Speakers:​ Dana Bunke, Senior Vice President, Direct Response and Integrated Fundraising, Easterseals

Building a Bridge to Mid-Level Giving
Description: It’s no secret that many mid-to-major gift donors make their first gift to an organization at a lower threshold and then gradually move up the pipeline as their capacity and inclination to support the organization grows. Where mid-level cultivation strategies are aimed at converting more major donors, nonprofits are also making the case for support for growing the pipeline into mid-level. To sustain and grow this valuable cohort, which grew significantly during COVID, hear from nonprofit leaders on how they are defining mid-level prospect audiences, creating cultivation journeys to upgrade their giving, and measuring the impact.
Speakers:  ​Ishmam Raidah Rahman (they/them/theirs), Deputy Director, Mid-level Giving, International Rescue Committee; Devi Vat-Ho, Senior Manager, Midlevel Giving, USA for UNHCR; Additional speakers to be confirmed

Leveraging the New Charity Navigator Ratings System
Description: Join us for an insightful conversation with Charity Navigator’s Chief Program Officer as we explore their recently updated ratings methodology for nonprofits. This moderated session will delve into the key changes, the rationale behind the updates, and how these new metrics aim to provide a more comprehensive evaluation of charitable organizations. Attendees will gain valuable insights into how Charity Navigator is evolving its approach to help donors make more informed giving decisions.
Moderator: Shannon McCracken, CEO, TNPA; Speaker:  Laura Andes, Chief Operations and Programs Officer, Charity Navigator

Creating a Culture of Innovations in Acquisition
Description:  When direct mail acquisition became too costly, Queens Public Library Foundation got creative! Having already established relationships with various stakeholders within the library system, the Foundation leveraged additional information available to them to launch a digital donor acquisition program. The first campaign in Nov/Dec 2023 brought in more than new donors and netted almost $20K!
Speakers: Matthew Brookshire, Assistant Director of Individual Giving, Queens Public Library Foundation; speakers to be confirmed

Now is the Time for Purpose-Driven Influencer Marketing
Description:  Influencer marketing is here to stay. Learn how your brand can harness the power of social media to build genuine connections with your constituents by breaking through the noise and collaborating with trusted creators. An effective influencer marketing campaign can help build an organization’s brand trust, engage new audiences and drive action. Learn how purpose-driven organizations have seen success investing in strategies to drive both top-of-funnel lead gen strategies and brand building strategies with younger audiences.
Speakers: Misti Dragano, Sr. Vice President, Communications, Moore 1st Degree Division; Additional speakers to be confirmed

Back To Top